In late 2012, I embarked on the biggest creative challenge of my life. 10 months later, I would be crowned the World Champion of Air Guitar.
What I learned from my own experience has now become a template for all of my creative ad, marketing, and social strategy from here on out.Read More
Scientists at Cambridge University have concluded that playing an air instrument unlocks the creative process. 2013 Air Guitar World Champion Eric "Mean" Melin discusses the matter on BBC News with Cambridge professor John Rink.Read More
Last year I organized a flash mob that went really well and got a lot of coverage, both with mainstream press and online. Using my experience with that, I came up with a 10-step guide on how to organize a flash mob.Read More