I spoke about creative challenges at TEDxLawrence. My TEDx Talk, “How Air Guitar Can Reveal Your Own Creative Process,” takes the creative process apart, dissecting it bit by bit to reveal the very real strategy behind what it takes to win a very unreal event—the Air Guitar World Championships.Read More
In late 2012, I embarked on the biggest creative challenge of my life. 10 months later, I would be crowned the World Champion of Air Guitar.
What I learned from my own experience has now become a template for all of my creative ad, marketing, and social strategy from here on out.Read More